Convenience isn’t digital
“For me, our response to an increasingly digital world has to be more about connection than just convenience. What if HelloFresh connected me to my local shops and farmers market rather than just supplying me with ingredients to cook fresh food? In my opinion, this would support their underlying mission better than their current business model. But, arguably, it would also be less profitable, so these are hard business choices. To deliver human value, internet-era organisations need to learn to build more on existing social connections, rather than always looking to remove them. This is then convenience that recognises the importance of connection.”
Really interesting and good points in this piece. I've resisted delivery of groceries and many other things that I can walk to get in my neighborhood for many reasons, but primarily because it gets me out of the house and among people, something I need since I work from home. But connections are harder and harder to come by in our siloed digital worlds and I wonder if maybe we need to rethink that going forward.