“I guess IndieWeb is still for devoted hobbyists rather than, you know, just people.”
So much this. Ellis perfectly describes the many times I've tried to do more and participate more in the Indie Web movement. Each and every time I've failed because I don't have the technical skills to port content all around the web. And if I, who have some technical skill find this difficult, the average person isn't going to even attempt it. We often talk about owning your data, but in reality it isn't as easy as people like to think.