“There’s another theory floating around as to why Facebook cares so much about the way it’s impacting the world, and it’s one that I happen to agree with. When Zuckerberg looks into his big-data crystal ball, he can see a troublesome trend occurring. A few years ago, for example, there wasn’t a single person I knew who didn’t have Facebook on their smartphone. These days, it’s the opposite. This is largely anecdotal, but almost everyone I know has deleted at least one social app from their devices. And Facebook is almost always the first to go. Facebook, Twitter, Instagram, Snapchat, and other sneaky privacy-piercing applications are being removed by people who simply feel icky about what these platforms are doing to them, and to society.”
The backlash on social media platforms is beginning and at the same time those same platforms are getting more and more desperate to keep our eyes glued to them. I don't have a Facebook account, but I do use Instagram a bit, and I'm bombarded with it wanting me to do something to make it easier for the app to bug me every time I open it up. These things have the opposite effect on me as I'm now close to leaving the platform altogether.