Substack vs. Indie

“If Substack — and Bluesky, another platform getting a lot of love these days — does not enshittify, that would be a miracle on the order of the loaves and fishes. If you’re a creator who wants to avoid enshittification and remain independent, your best bet is to claim your turf on the open web — that is, where we are right now.”

Jacobs nails it in this post with all the ways in which Substack is not indie. I get why people talk about it that way, but you are at the mercy of the platform and you don't have any control over what they do.