“I don’t pretend that these are easy questions to answer. But if we need technology that’s not simply fast or pretty, but just, it’s worth putting AMP under a critical lens. (As well as, yes, Facebook Instant Articles, and Apple News, and, and, and.) If we fail to do that, we can’t be sure how well it measures up to our needs, much less the needs of the web as an open medium. And we definitely won’t know how well it serves entities other than Google.”
Ethan, making a lot of sense about how we should think about AMP and all the things we make. It's time for the tech industry to take responsibility for how they are changing the internet and web in profound ways.