Selling Lemons
This reflects a business culture obsessed with outcomes while treating outputs as speed bumps. But outputs (code, design, the products themselves) are the load-bearing work—the actual prerequisites for the outcomes desired. Focusing on outcomes while ignoring outputs means hiding in abstractions and absolving oneself of accountability. If any output is acceptable to hit your targets, what awful things emerge at scale? What horrors happen when success detaches completely from the necessity of being good—having both skill and ethics?
A great piece by Frank Chimero that’s worth your time.