“What solves all of these problems—the high return rates, the cost-prohibitive last-mile freight, the logistics nightmares, the buyer frustration, and the monumental volume of consumer waste it all sends to landfills—on some level? Stores. Going to a store.”
We are go to the store people. I know, we're weird. But the utter waste of having something shipped to me when I could very likely get it at a store within a 20 minute drive stops me from the online ordering. And here's the thing, it's not that bad to go to a store and it gets one out of the house.