No one is “non-technical”
“The categories of “technical” and “non-technical” serve wholly to privilege those in the former, at the expense of the latter. But literally no product organization would survive a week without the deep—and, I’d argue, technical—expertise of the people who are usually lumped into the “non” bucket: a bucket that includes knowledge of financial systems, laws, business models, operations, ethics, research tactics, user behavior, cultural patterns, learning development, communication practices, organizational psychology, and so much more than could ever be listed in a single paragraph. The “non-technical” nomenclature not only does a disservice to that work—and to those people—it also diminishes the ability of the organization to really get the most benefit from those skills.”
A reminder that no one is less than in an organization and we need to remember that in how we talk about the work folks do, it takes skill to do all the jobs needed to keep places going.