“Just as abstaining from flying for moral reasons won’t stop sea-level rise, one person canceling Prime won’t do much of anything to a multinational corporation’s bottom line. “It’s statistically insignificant to Amazon. They’ll never feel it,” Caine told me. But, he said, “the small businesses in your neighborhood will absolutely feel the addition of a new customer. Individual choices do make a big difference to them.””
I could've quoted several different things in this article, but this one is the one I came back to again and again. My local businesses notice that I'm there, I go out of my way to not buy things on Amazon and I haven't had prime for a long time. Free isn't free, someone is paying a price, and this article illustrates that very well.