The Company That Branded Your Millennial Life Is Pivoting To Burnout
“After all, our current iteration of capitalism can’t fix the problems that our current iteration of capitalism has wrought. If we’ve learned anything from all the millennial-oriented books on how to unfuck your life, the meditation apps, the organizational apps, and the profusion of $3,000 exercise bikes, it’s that a thing can’t fix what ails both millennials and society as a whole. Maybe Pattern’s pivot to anti-burnout philosophy is just its way of being, once again, perfectly (and profitably) attuned to millennials’ desires.”
I've been following Anne Helen Peterson's work on burnout fairly closely and this article is really interesting. Can a company, with the best of intentions, help folks who are caught in the merry go round? I'm not sure that it can, but it's an interesting look and thought provoking article.